top of page

Fun facts about Channel Letters

Channel Letters for Realty One Group in North Bismarck
RealtyOneGroup Channel Letters

First of all, not sure what channel letters are? Channel letters are custom-made three-dimensional lettering or graphic signs commonly used for commercial purposes, especially on the exterior of businesses. Channel letters are a popular choice for businesses looking to make a strong visual statement with their signage.

Now that we have a basic understanding of Channel Letters, here are some fun facts about them:

Channel Letters on a building
Lux Nails Channel Letter Sign in North Bismarck
  • Three-Dimensional: Channel letters are 3D, which gives them a noticeable pop against flat surfaces. This dimensionality helps catch the eye of passersby, making them a compelling choice for storefronts.

  • LED Illumination: Channel letters can be illuminated or non-illuminated. Options for illuminated signs are backlit or front-lit. Front-lit channel letters have lighting that shines through the front of the letters. Backlit (or halo-lit) channel letters are illuminated from behind, creating a glowing effect around the letters.

Back lit Channel Letter Sign
Channel Letters
  • Customizable: They can be customized to match any font, color, and size, allowing businesses to maintain brand consistency and identity.

  • Long-Lasting Materials: They are typically made from durable materials like aluminum and acrylic, which resist corrosion and can withstand harsh weather conditions.

Channel Letters on a First Western Bank & Trust Building
First Western Bank & Trust

  • Historical Significance: Though modern in many ways, channel letters have been around in some form for over a century, evolving from simple metal signs to today's sophisticated illuminated displays.

Interested? Browse our previous Channel Letter installations for inspiration!

Recent Posts

See All


bottom of page