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How often should I update or replace my business sign?

Updated: Jan 25

The frequency with which you should update or replace your business sign depends on various factors, including the type of sign, its condition, and your business's branding strategy. Here are some general guidelines to consider:

Bismarck Sign Co van parked outside of Applebee's
Updated Applebee's Awning

#1 Wear and Tear

Outdoor signs are exposed to weather conditions and can deteriorate over time. Signs that show visible wear, fading, or damage may need replacement sooner. Regularly inspect your sign for any areas that may need attention and address them promptly.

#2 Rebranding or Change in Business Identity

If your business undergoes a rebranding or significant change in identity, such as a new logo, name, or tagline, it's going to be worth the investment to update your signage to reflect the new branding.

maintenance on Boot Barn Sign by Sign Co.
Bismarck Boot Barn Sign

#3 Technology Advancements

If your sign incorporates technology, such as digital displays or interactive elements, you may need to update it to stay current with technological advancements and to ensure it remains effective in capturing attention.

#4 Competitive Landscape

If your competitors invest in new, modern signage, it might be a good time to evaluate whether your sign needs an update to maintain a competitive edge and attract customers. It may also be as simple as upgrading your lighting to LEDs.

#5 Seasonal or Promotional Changes

If your business frequently runs promotions or seasonal campaigns, consider whether updating your sign to reflect these changes would be beneficial for attracting customers.

#6 Quality of Materials

Investing in high-quality materials for your sign can extend its lifespan. Signs made from durable materials are likely to last longer. Frequently checking and maintaining your sign will expand its longevity.

#7 Customer Feedback

Pay attention to customer feedback and perceptions of your signage. If your sign is outdated or doesn't effectively convey your brand message, it might be time for an update.

budget considerations

#8 Budget Considerations

Replacing signage can be a significant expense, so consider your budget constraints. Plan for periodic sign updates in your overall budget to ensure your business always presents a fresh and appealing image.

Ultimately, there's no one-size-fits-all answer, and the decision to update or replace your business sign should be based on a combination of these factors. Regularly assessing the condition and effectiveness of your signage will help you make informed decisions about when it's time for a change. Need extra help or want to chat? Call us at 701.751.7777 or visit our website to check out some of our signs!


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