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What type of sign is best for my store front?

Updated: Oct 25

The best type of sign for your store front depends on various factors, including your business type, location, target audience, and branding. Here are some common options for store front signs, along with considerations to help you make the right choice:


#1 on our list is our most popular option and for good reason!

LED Channel Letters: Channel letters are at the top of the list because they are the most versatile, typically easy to permit and the most bang for your buck when you’re on a budget. however, understand you need an effective option for both day and night! What type of businesses would benefit from channel letters? Retail Stores, Restaurants and Cafes, Bars and Nightclubs, Hotels, Professional Services, Medical and Dental Practice, Salon and Spa, Auto Dealerships, Gyms and Fitness Centers, Technology and Electronics Stores, Entertainment Venue, Educational Institution, Real Estate Offices, Shopping Malls, Auto Repair and Grocery Stores.


#2 on our list is for the company looking for a strong presence, looking to add direction, and typically piggy backing on the building signage.

Monument Signs: Monument signs can be both illuminated as well as non-illuminated. They are commonly found on large campuses. They are also used for multi-tenant properties to display the logos of all the tenants in the facility. We typically recommend having another type of sign on the building if you choose this route! What type of businesses would benefit from Monument Signs?

Professional Offices, Corporate Headquarters, Educational Institutions, Hospitals and Healthcare Facilities, Government Buildings, Places of Worship, Hotels and Resorts, Museums, Golf Courses, Residential Communities, and Shopping Centers.



#3 Pylon signs are next on our list! Go big or go home? Or more along the lines of “When google maps quits working, you can still find us!”

Pole/Pylon Signs: Pylon signs can also be illuminated as well as non-illuminated. They are great for businesses that are close to the highway or in a highly competitive area. We have also found them to be quite helpful in a situation where the business is tucked away a few streets back from a main road. They can also be multi-tenant style like monument signs.

What type of businesses would benefit from Pylon Signs?

Gas Stations, Hotels and Motels, Shopping Centers, Restaurants, Retail Stores, Automotive Dealerships, Hospital and Health Care Facilities, Office Complexes, Educational Institutions, Car Washes, Auto Repair Shops, Supermarket and Grocery Stores, Entertainment Venues, Home Improvement Stores, Manufacturing, and Industrial Facilities.

#4 on our list is for the company looking to convey multiple messages a day!

Electronic Message Centers Electronic Message Centers have a whole list of potential wins for your business! Some of the positives include:

· You can easily change your content including messages, text, graphics, and

animations to keep your messages fresh and relevant.

· They are highly visible in attracting customers or conveying important information.

· Targeting Messaging – Customize messages based on your audience and time of day.

For example, you can schedule different messages for morning, lunch, and the evening rush.

· Community Engagement

· Remote Management

What type of businesses would benefit from Electronic Message Centers?

Professional Offices, Corporate Headquarters, Educational Institutions, Hospitals and Healthcare Facilities, Government Buildings, Places of Worship, Hotels and Resorts, Museums, Golf Courses, Residential Communities, and Shopping Centers.


#5 is last but certainly not least!

Window / Storefront Graphics: We love us some storefront graphics! Look at successful chains around the country, what is something that they all have in common? They all have proven processes that work. Part of the process is effective store front branding! What puts the cherry on top, is that it is SUPER cost effective!


What type of businesses would benefit from Storefront Graphics?

Every type of business.

Ultimately, the best sign for your store front should align with your business goals, branding, and the expectations of your target audience. Consider consulting with a professional sign company or designer to help you select, design, and install the right sign that will attract customers and effectively represent your business.

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