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What is the difference between a full wrap and a partial wrap for vehicles?

The main difference between a full wrap and a partial wrap for commercial vehicles lies in the extent of coverage on the vehicle's surface. Here's a breakdown of the two types:

Full Wrap

Coverage:  A full wrap involves covering the entire surface of the vehicle, including the sides, front, back, and sometimes the roof. It provides a complete and seamless look.

Design Impact:  Full wraps offer maximum design impact and visibility. They allow for more creativity and can turn the entire vehicle into a moving billboard, maximizing advertising space.


Full wraps generally cost more than partial wraps due to the increased material and labor involved in covering the entire vehicle. $3500-$6000 on average.

Brand Exposure: 

For maximum brand exposure and impact, especially if the vehicle is a key part of your marketing strategy, a full wrap might be more suitable.

Design Complexity: 

If your design is intricate and requires a larger canvas to be effective, a full wrap allows for more creative freedom.


Partial Wrap


A partial wrap covers only a portion of the vehicle, typically a specific area like the sides or rear. It doesn't extend to cover the entire surface.

Design Focus:  Partial wraps are often designed to focus on key areas where the most visibility is desired. They may still feature eye-catching graphics and branding, but the design is limited to the chosen sections.


Partial wraps are generally more cost-effective than full wraps since less material and labor are required. They offer a balance between cost and visibility.

Choosing between a full wrap and a partial wrap depends on various factors, including budget, design goals, and the desired level of visibility. $1200-$3000 on average.

Budget Constraints:  If budget is a significant factor, a partial wrap may be a more economical choice while still providing effective advertising.

Strategic Placement:  If there are specific areas of the vehicle that are more visible to your target audience, a partial wrap can be strategically placed

to maximize visibility in those areas.

Ultimately, the choice between a full wrap and a partial wrap depends on your specific needs, budget, and marketing objectives. It's often beneficial to consult with a professional vehicle wrap provider to determine the best solution for your commercial vehicle advertising. Browse some of our previous wraps here.

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